Pittsburgh International Lesbian and Gay Film Festival
Sponsorship Opportunities
For the past 24 years, PILGFF has played a key role in our city’s cultural and artistic identity and we are embarking on our 24rd year in 2009.
As an all-volunteer, not for profit organization, PLGFS brings year round programming to Pittsburgh with the help of sponsors like you. Being a sponsor of the Film Society, you help insure that the organization continues to serve as one of Pittsburgh’s premier cultural organizations. You also obtain access to a consumer market the Wall Street Journal calls “a dream market”, the gay and lesbian community. Copernicus Marketing has this to say about the LBGT market:
“While a small group relative to the total population, the gay male market – established by some experts to be worth $500 billion – and the lesbian market – which has sustained the Subaru brand among others – are hardly anything to pooh-pooh or to lump into general consumer marketing efforts.”
As a corporation, you understand the value of investing in and celebrating diversity. By becoming a sponsor of The Pittsburgh Lesbian and Gay Film Society, you not only succeed in marketing to an important and affluent customer, you show your commitment to the lesbian, gay, bisexual, and transgender community in and around Pittsburgh.
We are delighted this year to offer your corporation several different opportunities to help support PLGFS ongoing efforts while gaining visibility for your corporation as well.
YEAR-ROUND ACTIVITIES:
2009 Events held or scheduled include:
| March 28 | 1st Quarter "Movies Year Round" Series |
| June 22 | Free Film Shorts at the Harris Theatre in conjunction with PittsburghPride |
| June 27 | 2nd Quarter "Movies Year Round" Series |
| September 12 | Second Quarter “Movies Year Round” Series – Pride Month |
| July 27 | 3rd Quarter "Movies Year Round" Series |
| September 26 | Film Festival Kick Off Party at 5801 Video Lounge and Cafe |
| October 17-26 | 24rd Annual Pittsburgh International Lesbian and Gay Film Festival |
| December 5 | 4th Quarter "Movies Year Round" Series |
DEMOGRAPHICS
The demographics of PLGFS patrons are urban gay men and lesbians between the ages of 25 and 60 living in the city of Pittsburgh and the surrounding Allegheny County suburbs. The average household income of an event attendee is $57,000. By sponsoring a Film Society event, you are guaranteed a captive audience with an above average disposable income and a penchant for brand loyalty.
Other Patron Demographics:
Email Distribution Lists:
3500 Active Email Addresses
Average Number of Email blasts per year: 18
| Female | 48 |
| Male | 51 |
Age
| <25 | 12% |
| 25-55 | 79% |
| >55 | 9% |
| Median Age | 45 |
Income
| <20 | 19% |
| 20 - 60 | 45% |
| 60 - 100 | 20% |
| >100 | 16% |
Circulation:
| Festival Programs | 4,000 |
| Mini Schedules | 2,000 |
| Posters | 300 |
| 4 ups | 5,000 |
Distribution Points:
| Coffee Houses | 25% |
| Restaurants | 10% |
| Bars | 30% |
| Book Stores | 20% |
| Other | 15% |
The Pittsburgh Lesbian and Gay Film Society
provides you’re organization
three
(3) different options for participating.
Option 1: You can choose one of the following year-round sponsorship opportunities for your organization.
These Sponsorships will be in affect for one year.
Major PGLFS Sponsorship ($7,500)
Platinum Sponsor ($4,000)
Gold Sponsor ($2,500)
Silver Sponsor ($1,500)
Option 2:
You can choose one of the following sponsorships that area available during the Pittsburgh International Lesbian and Gay Film Festival (PILGFF). These Sponsorships will be in affect for the 22nd Annual Film Festival.
Movie Mogul $1500
Studio $1000
Executive Producer $500
Option 3:
You can place an ad in our festival program that will be distributed throughout the Pittsburgh area advertising the 10 day Film Festival.
Advertising Size |
Width |
Height |
Rate |
Full Page (no bleed) |
7.5” |
10” |
$400 |
1/2 Page (horizontal) |
7.5” |
4.75” |
$250 |
1/4 Page (vertical) |
3.5” |
4.75” |
$175 |
1/8 Page (horizontal) |
3.5” |
2.125” |
$125 |
Click here to download the Corporate Sponsorship Information Kit
Click here to download the Small Business Sponsor Information Kit
For Questions, please contact the Marketing Director at 412-422-6776, or e-mail the Marketing Director at marketing@plgfs.org.